プラダフォン

プラダフォンの日本上陸の話がメディアで賑わっていますね。

予定販売価格は１０万円前後とか。
私の記憶が正しければ、韓国での販売価格よりも１〜２万円程高く設定されている。

全面タッチスクリーンで高級感溢れる雰囲気。そしてプラダというメジャーブランド。
こうした分かり易いブランドものは、日本のマーケットにとってうってつけの商品だろう。
世界のブランド市場において、日本のマーケットが占める割合は６〜７割近くにも上るからだ。

発売は六月の予定だが、実際のところかなり売れるのではないかと予想している。
おそらく、早々と在庫切れになるだろう。

LG電子の製品だが、このところ韓国メーカーはかなり日本向け端末に向けての開発が積極的だ。
昨年は世界で大ヒットした「チョコレートフォン」を日本でもドコモから発売したし（日本での売り上げは良くは無かったが・・・）、今後もそうした動きは活発になるだろう。

一つ心配事があるのだが・・・。
プラダフォンが、今年のグッドデザイン賞を受賞するのではないかということ。
現在のグッドデザイン賞の制度なら、その可能性はありうると思う。

そのことよりも、プラダフォンがどれだけユーザーの支持を得られるのかに興味がある。

世界では富裕層向けに何百万という超ラグジュアリーケータイがあったりもするが、日本も徐々にその傾向にシフトしていくのかもしれない。

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